EASTMATT LOYALTY PROGRAMME(Points)

Terms and Conditions

v.2.1

Effective: 1 January 2026

1. Introduction & Overview

1.1. These Terms and Conditions ("Terms") govern the operation, administration, and participation in the Eastmatt Loyalty Programme ("Programme") operated by Eastleigh Mattresses limited ("Eastmatt", "the Company", "we", "us", or "our").

1.2. By registering for, accessing, or using the Programme — whether through digital enrolment, USSD, our mobile application, or in-store point of sale — you ("Member", "Customer", or "you") agree to be bound by these Terms and by our Privacy Policy, available at www.eastmatt.com.

2. Eligibility & Registration

2.1. Eligibility: Membership is free and open to individual residents of Kenya aged 18 years and above. Corporate entities, institutions, or non-individual accounts are eligible for membership only when expressly approved in writing by Eastmatt.

2.2. Registration Information: To complete registration, you must provide accurate and valid personal details, including:

Full official name
Active National Identity Card (ID) or Passport number
Active Kenyan mobile phone number (+254)
Email address (optional, where applicable)

2.3. Account Integrity:

Only one membership account is permitted per National ID and per mobile phone number.
Membership is personal to the registered account holder and is non-transferable.
You are responsible for keeping your account credentials confidential and for notifying Eastmatt immediately of any unauthorized access to your account or any change to your registered phone number.

3. Earning Loyalty Points

3.1. Earning Rate: Members earn 1 Loyalty Point for every KES 100 spent on qualifying purchases at participating Eastmatt branches, or through our mobile and digital platforms.

3.2. Calculation: Points are calculated on the net transaction value (inclusive of applicable taxes, and after any discounts or vouchers have been applied). Purchase amounts below KES 100 will not accrue partial points.

3.3. Excluded Items: Eastmatt reserves the right to exclude certain categories of goods or services from point accrual, including but not limited to financial services, bill payments, gift vouchers, plastic carrier bags, and promotional items restricted by law.

3.4. Identification at Checkout: To earn points on a transaction, Members must present or provide their registered phone number or digital loyalty identifier at the till before the transaction is completed. Points cannot be awarded retroactively for a completed transaction where membership identification was not provided at the time of purchase.

4. Redeeming Points

4.1. Redemption Value: Points may be redeemed against eligible in-store or online purchases at a fixed rate of KES 0.50 per Point (for example, 100 Points = KES 50 off your purchase).

4.2. Redemption Mechanics:

Members may apply partially on payment towards a qualifying transaction.
Redemption requires verification, either by One-Time Password (OTP) sent to your registered phone number, or by presentation of proof of identity at the checkout desk.

4.3. Non-Cash Exchange: Points have no cash value outside of redemption against Eastmatt purchases. Points cannot be withdrawn as cash, exchanged for cash, or transferred to another Member's account.

4.4. Point Validity & Expiration: Loyalty Points are valid for 12 months from the date they are earned. Points not redeemed within this 12-month validity period will automatically expire and be forfeited on a rolling basis — each batch of Points expires 12 months from its own earn date, independently of other Points in your account.

5. Promotional Messages & Marketing Communications

5.1. Opt-in & Consent: By enrolling in the Programme, you consent to receive transactional and operational communications (such as points-balance updates, receipts, and OTPs), as well as direct marketing messages (such as weekly offers, promotional discounts, and anniversary campaigns) via SMS, email, WhatsApp, or push notification.

5.2. Opt-Out Right: You have the right, at any time, to object to your personal data being used for direct marketing — including profiling carried out for that purpose — without affecting your core loyalty membership rights. Under Kenyan data protection law this is an absolute right: once you opt out, Eastmatt will stop using your data for marketing purposes and will not condition this on any fee or further justification.

5.3. Opt-Out Procedure: You may opt out of promotional and marketing communications at any time, free of charge, by any of the following methods:

Dialing *456*9# from your registered mobile number;
Clicking the "Unsubscribe" link included in any promotional email; or
Updating your communication preferences through Eastmatt Customer Service or the Eastmatt digital portal.

Your opt-out request will be honored immediately.

5.4. Operational notifications that are necessary for administering your account — such as security verification OTPs or material policy updates — will continue to be sent even where you have opted out of marketing communications, as these are not classified as direct marketing.

6. Data Protection & Privacy Compliance

6.1. Statutory Alignment: Eastmatt processes your personal data in accordance with the Kenya Data Protection Act, 2019 and its subsidiary regulations, including the Data Protection (General) Regulations, 2021.

6.2. Data Controller Role: Eastmatt acts as the Data Controller in respect of personal data collected for the administration of the Programme.

6.3. Purposes of Processing: We collect and process your personal data for the following purposes:

Registering and administering your loyalty account;
Accurately computing Point accrual and redemption;
Personalizing your customer experience and analyzing purchasing behavior;
Sending relevant promotional campaigns, seasonal discounts, and partner offers, where you have not opted out; and
Preventing, detecting, and investigating fraud or misuse of the Programme.

6.4. Your Data Subject Rights: Under the DPA, you have the right to:

(a) be informed of the use to which your personal data is put (Section 26);
(b) access your personal data held by Eastmatt (Section 26);
(c) object to the processing of all or part of your personal data (Section 26), including an absolute right to object to processing for direct marketing purposes (Section 36 and Regulation 8 of the Data Protection (General) Regulations, 2021);
(d) request correction of false or misleading personal data (Section 26);
(e) request deletion of false or misleading personal data about you (Section 26);
(f) withdraw your consent to processing at any time, without affecting the lawfulness of processing carried out before withdrawal (Section 32); and
(g) lodge a complaint with the Office of the Data Protection Commissioner (ODPC) if you believe your rights have been infringed (Section 56).

6.5. Third-Party Data Sharing: Eastmatt does not sell your personal data. We may share limited personal data with verified third-party service providers (for example, SMS gateway platforms, IT infrastructure providers, and software vendors) solely to facilitate the operation of the Programme, and only under written data processing agreements that meet the standards required by the DPA.

6.6. Data Retention: Your personal data will be retained for as long as your loyalty account remains active, or as required by applicable record-keeping laws. Where your account has been inactive for more than 12 months, Eastmatt may archive the account and securely purge the associated personal data in line with the DPA.

6.7. Data Protection Inquiries: For any queries about this section, or to exercise any of your data subject rights, contact Eastmatt at info@eastmatt.com.

7. Account Suspension, Fraud & Cancellation

7.1. Fraud Prevention: Eastmatt reserves the right to suspend, audit, or terminate a member's account without notice where we detect or reasonably suspect:

Fraudulent activity, Point manipulation, or unauthorized exploitation of the Programme;
Misrepresentation of identity during registration; or
Abuse of Eastmatt staff or breach of store policies.

7.2. Forfeiture: Where an account is terminated for fraud or breach of these Terms, all accumulated Points are immediately forfeited without compensation.

7.3. Member Cancellation: You may cancel your membership at any time by contacting Eastmatt Customer Service. On closure of your account, all unredeemed Points will be cancelled.

8. Amendments & Termination of the Programme

8.1. Programme Modification: Eastmatt may modify, adjust, or suspend any aspect of the Programme — including the Point earning rate, redemption value, or participating categories at any given time.

8.2. Programme Termination: Eastmatt may terminate the Programme in its entirety by giving at least 90 days' public notice. Members will have the opportunity to redeem accrued Points during this notice period, after which any unredeemed Points will lapse.

9. Limitation of Liability & Governing Law

9.1. Limitation of Liability: Eastmatt is not liable for any indirect or consequential loss, operational downtime, SMS delivery failure, or delay caused by telecom network disruption or third-party platform failure beyond our reasonable control.

9.2. Governing Law: These Terms are governed by, and shall be construed and enforced in accordance with, the laws of the Republic of Kenya.

9.3. Dispute Resolution: Any dispute arising out of or in connection with these Terms shall first be resolved through amicable negotiation. Where negotiation fails, the dispute shall be referred to mediation, or determined by the competent courts of Kenya. This clause does not affect your right to lodge a complaint with the ODPC on data protection matters under clause 6.4(g).

10. Contact Information

For assistance, balance queries, or feedback regarding the Eastmatt Loyalty Programme:

Email Support: info@eastmatt.com
Official Website: www.eastmatt.com
In-Store: Visit the Customer Service desk at any Eastmatt branch.

By participating in the Eastmatt Loyalty Programme you accept these Terms and Conditions.
Last updated: August 2026

BUCKETS

COOKWARE

CUPS & MUGS

CUTLERY

GLASSWARE

MELAMINE

PLATE &BOWLS

PLATER & BOWLS

TABLE WARE

TABLEWARE

THERMOWARE

WATER BOTTLE

AIR CONDITIONING

BATTERIES/TORCH

BLENDER

COOKERS

DECORDER & ACCESSORIES

DISHWASHER

DISPENSER

ELECTRICAL FITTINGS

FRIDGES

IRON BOXES

KETTLE

LIGHTING

MICROWAVES & OVENS

OTHER SMALL APPLIANCES

SOUND SYSTEM

TELEVISION

WASHING MACHINE

BREAKFAST CEREALS/ BISCUITS

CAKES/BREAD/SCONES

CEREAL KORNA

CEREAL SPAGHETI & NOODLES

COLD BEVERAGES

CONDIMENTS

CONFECTIONERY & ICECREAMS

COOK/FATS & OIL

DAIRY

DENTAL CARE

FLOUR/BAKING/CAKE MIX

HOT BEVERAGES

INFANT FOOD

PRE-COOKED FOODS

SNACKS

SPREADS

SUGAR/GLUCOSE

BAKERY

BUTCHERY

DELI

FRUITS

MEAT &

MEAT & MEAT PRODUCTS

MEAT PRODUCTS

VEGETABLES & FRUITS

BEDROOM FURNITURE

KITCHEN CABINET

LIVING ROOM FURNITURE

OFFICE FURNITURE

OUTDOOR FURNITURE

BABY SHOP

BICYCLES & TYRE

CAR CARE

DISPOSABLE

FACE MASK

GENERAL

HAIR

HAIR CARE

HOMECARE/DECO

HOUSEHOLD ACCESSORIES

LUGGAGE

PACKAGING

SPORTS

STATIONERY

TOWEL

TOWELS

TOYS

BABY ACCESSORIES

BEDDINGS & LINEN

BRUSH & BROOMS

CARPET/DOORMAT